💼 Business Studies · AS 90844 · 2.2

How a large business responds to external factors

External 4 credits Legal obligations Economic factors Technology Unions Societal expectations Kaitiakitanga

External factors the business cannot control, and what it does about them. The papers cycle through legal obligations, economic changes (duties, freight, spending habits, demographics), technology, employment relations and societal expectations — each as one positive and one negative impact, then a two-reason justification.

Reference sheet →

Practice

Recall it first, then use it — testing yourself builds the memory, where rereading the notes above only feels easier.

Recall and application shuffled together — you have to work out what each item wants before you can answer it, which is the part the exam actually tests. Both kinds feed the same spacing schedule, so anything you miss comes back sooner.

Say the answer out loud before flipping — that attempt is where the learning happens, even when you get it wrong.

Exam-style only. Instant feedback, shuffled each attempt, best score saved on this device.

What actually comes up

One task, four parts (a)–(d), every year, built around a real (or your own studied) large business. The same rotation of external factors recurs: technology, resource-management/privacy law, employment relations (a contract dispute or industrial action), and a social/demographic factor tied to tikanga, kaitiakitanga, or rangatiratanga. Every part (iii) is a Justify task, always naming at least two things to weigh against each other.

Across 4 years

16 questions · 35 parts 13 Achieved 15 Merit 7 Excellence

The pattern — what to prepare

TopicAppears inGrade levelWhat to practise
One task, four parts, built around a real (or a student-chosen) large business — every year 4/4 years — Prepare ONE large business in real depth — the "or a large business you have studied" option is there every year for exactly this reason.
Technology, resource-management/privacy law, employment relations, and a social/cultural factor recur as the four rotating parts 4/4 years, same categories, different specific factor each time A–E Have one worked example ready per category — "Legal obligations", "Economic and social change", and "Employment relations and societal expectations" cover all four.
Every part progresses Explain → Fully explain → Justify, even within a single sub-part's answer 4/4 years, every part A–E "Reading the notation" — Justify always needs an alternative option or genuinely new information, not a restatement of the explanation above it.
A Māori business concept (kaitiakitanga, rangatiratanga, tikanga, manaakitanga) is examinable most years, tied to a specific business action 4/4 years in some form M–E "Employment relations and societal expectations" — link the concept to a NAMED action, not just the general idea.
Ethical practice (above the legal minimum) and social media/technology as a marketing channel appear as their own distinct rotating category 2022 confirmed as its own two-part category A–E "Ethical practice and social media as external pressures" — name both a revenue-side benefit and a cost for ethics, and both an advantage and a future-facing risk for social media.
A government-POLICY response question distinct from general legal-obligation compliance, naming a specific policy TYPE (tax, subsidy, ban, incentive, duty) 2022 confirmed as its own part, and recurring on the wider question index M–E "Government policy as an external factor" — name the specific policy type and the specific business action taken in response, not just the compliance requirement.
A "with reference to TWO specific business functions" instruction, requiring the SAME factor traced through two different parts of the organisation 2/4 years directly (2022, 2024), and implicit across the wider question index M–E "Answering with reference to TWO specific business functions" — name marketing, sales, production, HR or finance explicitly, with a different specific effect for each.
A Justify part that must reference a genuine alternative or new stakeholder-specific reasoning, not a restated explanation 4/4 years, always the final part of at least one section E "Writing the Excellence-level Justify part" — state a position, give two distinct reasons, and acknowledge a limitation.
2025 Kōwhai Grove — a drone-monitored organic orchard 9 parts

The 2025 paper ↗ Marking schedule ↗

Part (a) — Technology

Kōwhai Grove uses drones with sensors to monitor crop health, reducing its need for seasonal workers.

  • a Using specific examples, explain ONE positive and ONE negative impact on a business when it invests in new technology. Merit

Part (b) — Resource management law

The drones help Kōwhai Grove monitor and reduce water use, supporting compliance with the Resource Management Act.

  • b(i) Identify a business action and explain why it complies with laws about the management of resources. Achieved
  • b(ii) Explain ONE positive and ONE negative impact on a business when it complies with laws about the management of resources. Merit
  • b(iii) Justify whether complying with laws about the management of resources improves the business relationship with TWO key stakeholder groups. Excellence

Part (c) — Employment relations

Workers are unsettled by increasing technology use and unauthorised pay deductions for gear; the union is considering industrial action.

  • c(i) Identify and explain a method of industrial action that may be taken by employees. Achieved
  • c(ii) Explain ONE specific action that management could take in response to the stated industrial action. Merit

Part (d) — Societal expectations, rangatiratanga and kaitiakitanga

A large business (student's own choice) must demonstrate rangatiratanga or kaitiakitanga to meet society's expectations.

  • d(i) Explain one potential challenge or cost a business might face when demonstrating rangatiratanga or kaitiakitanga to meet society's expectations. Achieved
  • d(ii) Using TWO specific examples, explain how a business demonstrates rangatiratanga or kaitiakitanga to meet society's expectations. Merit
  • d(iii) Justify, with TWO reasons, whether the benefits of demonstrating rangatiratanga or kaitiakitanga outweigh the costs involved. Excellence
2024 CeeGee's — an imported-suit clothing store 9 parts

The 2024 paper ↗ Marking schedule ↗

Part (a) — Economic factors (customs duties)

Customs duties on CeeGee's imported suits are rising to reflect inflation, in an already competitive, declining-sales market.

  • a With reference to TWO specific business functions (e.g. marketing, sales, production, HR), explain how an increase in customs duties could impact the business. Merit

Part (b) — Societal expectations and a local supplier

A local manufacturer offers CeeGee's a more expensive, sustainably-made suit as an alternative to the imported brand.

  • b(i) Explain why using a local manufacturer, rather than importing, would be an advantage in meeting societal expectations for the environment. Achieved
  • b(ii) Explain, with TWO solutions, how a business could manage the increased costs of using a local manufacturer. Merit
  • b(iii) Justify whether changing to a local manufacturer aligns with responsible business practice, considering the impact on at least TWO different stakeholders. Excellence

Part (c) — Employment relations and tikanga

A student employee complains about being underpaid compared to their contract; the owner always reviews contracts WITH employees before signing.

  • c(i) Why is it important for the business owner to ensure that all employees have an employment contract? Achieved
  • c(ii) How does creating a contract in consultation with the employee provide an opportunity for the business to practice tikanga? Merit

Part (d) — Demographic change

A younger clientele is asking CeeGee's for smart-casual wear rather than traditional suits.

  • d(i) Identify a demographic change and explain why it may have an impact on sales. Achieved
  • d(ii) Explain TWO actions a business could take to ensure economic sustainability when dealing with the demographic change. Merit
  • d(iii) Justify, with TWO reasons, why one action would be better for the business to implement than the other. Excellence
2023 Tohunga o waho — outdoor education experiences for schools 7 parts

The 2023 paper ↗ Marking schedule ↗

Part (a) — Technology and rising costs

Tohunga o waho has developed an online pre-departure course, amid rising living costs and changing household spending.

  • a(i) Why would it be a benefit to a business to implement new technology such as educational online courses for its customers? Achieved

Part (b) — Economic factors and affordability

Households are prioritising spending on affordability, affecting family and school-fundraised course fees.

  • b(i) Explain why a change in household spending habits would have an impact on business profitability. Achieved
  • b(ii) Explain, with TWO solutions, how a business could make its services more affordable for households while maintaining service quality. Merit
  • b(iii) Justify, with TWO reasons, why one solution would be better than the other for the business. Excellence

Part (c) — The Privacy Act

The business collects student data through its online course and outdoor programmes.

  • c(i) Explain why the business you have studied should be aware of its obligations under the Privacy Act. Merit

Part (d) — Employer associations

General questions on the value of employer-association membership.

  • d(i) Explain why it is a benefit to a business to belong to an employer association, and how membership may assist business operations. Achieved
  • d(ii) Why is it a benefit to the community that businesses and employer associations have a code of ethics, and how could following this code affect business profitability? Merit
2022 WLB Furniture — home-office desks, ethics, social media, and resource-management noise complaints 10 parts

The 2022 paper ↗ Marking schedule ↗

Part (a) — Ethical practice

WLB Furniture, a home-office furniture manufacturer, pays its employees the living wage rather than the minimum wage.

  • a(i) Explain why paying the living wage as opposed to the minimum wage is considered ethical. Achieved
  • a(ii) Explain, with TWO examples, how operating ethically could impact business profitability. Merit

Part (b) — Social media

WLB Furniture has focused its advertising resources on social networking sites (Facebook, Twitter, Instagram) to reach potential new customers.

  • b(i) Explain why the use of social networking sites could be an advantage to a business, and how it might impact the business in the future. Achieved
  • b(ii) Explain why the use of social networking sites could be a disadvantage to a business, and how it might impact the business in the future. Merit
  • b(iii) Justify, with TWO reasons, whether the use of social networking sites will have a positive impact on the long-term economic sustainability of the business. Excellence

Part (c) — Resource Management Act

WLB Furniture's factory operates late at night to meet demand; noise complaints from residential neighbours have reached the local council over breaches of the Resource Management Act.

  • c(i) Explain why it is important for businesses to comply with the Resource Management Act when operating. Achieved
  • c(ii) With reference to TWO specific business functions (e.g. marketing, sales, production, HR), explain how the requirement to comply with the Resource Management Act might impact the short-term profitability of the business. Merit

Part (d) — Government policy

A student-named large business responds to a chosen government policy (taxation, subsidies, bans on materials/processes, health and safety initiatives, incentives, or import duties).

  • d(i) State a government policy that has impacted, or could impact, the named business. Achieved
  • d(ii) Explain TWO possible actions the named business could take in response to this policy change, and how doing so would affect the business. Merit
  • d(iii) Justify, with TWO reasons, which of these actions would be more effective for the business. Excellence

Grades above are read from each year's own Achievement/in-depth/comprehensive evidence, condensed to the actual task — the schedule reads each answer as a whole and grades holistically, not per bullet point.

Past exams & resources

Past exams & marking schedules, AS 90844 (last 5 years)
YearExam paperMarking schedulePractice
2025 Exam paper Marking schedule
2024 Exam paper Marking schedule
2023 Exam paper Marking schedule
2022 Exam paper Marking schedule
2021 Exam paper Marking schedule

⏱ Timed opens the paper and starts a countdown matching the exam length. Official NZQA PDFs. If a link 404s, that year’s paper may sit under a slightly different code: browse the NZQA subject page.

NZQA 90844 exams, schedules & exemplars Legal, economic, technological and cultural factors every year