Business Studies
Internal factors, strategic responses to external factors, and applying knowledge to global problems.
Achievement standards
Reference sheet Print flashcardsExternal · 12 credits
AS 91379 Demonstrate understanding of how internal factors interact within a business that operates in a global context Innovation, quality management, change management, intellectual property and tikanga Māori concepts. External 4 credits AS 91380 Demonstrate understanding of strategic response to external factors by a business that operates in a global context Evaluating strategic responses at multiple levels; opportunities and threats of trading overseas. External 4 credits AS 91381 Apply business knowledge to address a complex problem(s) in a given global business context Diagnose a cause, trace the effect, compare two options and recommend one with figures. External 4 creditsInternal · 21 credits
AS 91382 Develop a marketing plan for a new or existing product Research, segmentation, SMART objectives, the marketing mix, budget and measures. Internal 6 credits AS 91383 Analyse a human resource issue affecting businesses Motivation theory, retention and employment relations applied to a real issue. Internal 3 credits AS 91384 Carry out, with consultation, an innovative and sustainable business activity Plan, consult, carry out, evaluate — the four assessed phases. Internal 9 credits AS 91385 Investigate the exporting potential of a New Zealand business in a market, with consultation Export potential: domestic consultation for Achieved, international for Merit. Internal 3 creditsWhere this leads in business & finance
This is the only subject at school that asks you to make a decision under uncertainty and then defend it — which is what management, consulting and investing actually consist of. The 91381 format (two options, real figures, recommend one, justify it) is a consulting case interview in miniature. New Zealand exporters live or die on exactly the strategic questions in 91380: what to do when the exchange rate moves, a tariff appears, or a multinational lands in your market.
Watch: Business Studies in the real world Opens a YouTube search: a good one to watch when motivation dips