Investigating exporting potential (internal)
Internal 3 credits Exporting potential Export readiness Domestic vs international consultation Barriers NZTEAS 91385, 3 credits. Investigate whether a real New Zealand business could export to a specific offshore market. "Exporting potential" means BOTH the product's potential in that market AND the business's own export READINESS. The ladder is unusual and worth knowing: Achieved consults domestically, Merit consults internationally, Excellence evaluates — comprehensively exploring both risks AND opportunities.
1 Reading the notation
The standard's two-part definition of exporting potential, and the domestic/international consultation shift.📖 Terms the schedule grades you on
4 terms- Exporting potential
- BOTH the product's export potential in the offshore market, AND the export readiness of the NZ business.
- Planning an investigation
- Stating the process to be followed, with reference to the specific NZ business and offshore market.
- With consultation
- Engaging specialist advisors — DOMESTIC at Achieved, INTERNATIONAL at Merit and Excellence.
- Evaluating exporting potential
- COMPREHENSIVELY exploring the RISKS and OPPORTUNITIES for the NZ business in relation to the market — required at Excellence.
2 Providing evidence of the investigation
A separately assessed element — keep the research trail itself, not just your conclusions.What counts as evidence, per the standard
- Correspondence and meeting notes with contacts.
- Market analysis you conducted or sourced.
- Tax, logistics and exchange-rate research.
- Cultural and business information about the target market.
- Contact with offshore agencies.
3 Assessing the offshore market
Demand, barriers, agencies, and the risk/opportunity balance.What earns each band
- ACHIEVED: a planned investigation, domestic consultation, evidence, and an explanation of exporting potential.
- MERIT: consult INTERNATIONALLY, and fully explain — barriers quantified, not just listed.
- EXCELLENCE: comprehensively evaluate risks AND opportunities, integrating business knowledge and a Māori business concept.
4 Export readiness: the business's own side
The half of "exporting potential" that is easiest to skip. ✕Researching the market and forgetting the business
A thorough market analysis with no assessment of whether THIS business could actually supply it — capacity, compliance, cash flow, logistics relationships — has only addressed half of what "exporting potential" means under this standard's own definition.5 Writing the conclusion
A committed judgement, not a hedge. Exam-style A committed conclusion, weighing risk against opportunity Strong demand signal, but a real exchange-rate and compliance risk. JUDGEMENT: this business should proceed with a staged entry to the Australian market within 12–18 months. EVIDENCE FOR: market research shows strong demand for provenance-verified NZ products at a price point this business can meet even after freight and duty. MAIN RISK ACKNOWLEDGED: a rising NZD would compress margin on Australian-dollar-denominated sales. WHAT WOULD CHANGE THE ANSWER: a sustained NZD/AUD move beyond the pricing buffer built into the plan, or failure to secure the required biosecurity certification within the timeframe. ✓ Commit to a judgement, then name the SPECIFIC condition that would reverse it — that combination is what separates a conclusion from a summary.Practice
Recall it first, then use it — testing yourself builds the memory, where rereading the notes above only feels easier.
Recall and application shuffled together — you have to work out what each item wants before you can answer it, which is the part the exam actually tests. Both kinds feed the same spacing schedule, so anything you miss comes back sooner.
Say the answer out loud before flipping — that attempt is where the learning happens, even when you get it wrong.
Exam-style only. Instant feedback, shuffled each attempt, best score saved on this device.