Conducting market research (internal)
Internal 3 credits Primary research Secondary research Sampling Questionnaire design Findings Māori business conceptsAS 90846, 3 credits. The internal requires real market research for a new or existing product: a clear aim, planning informed by secondary data, sufficient primary data, findings that answer the aim — and business knowledge PLUS a Māori business concept woven into the conclusion at every grade.
1 Reading the notation
Business knowledge and a Māori business concept are both required to support the conclusion — at every grade, not just at the top.📖 Terms the schedule grades you on
5 terms- Conduct (Achieved)
- Aim, plan/design, collect sufficient primary data, present, conclude, state business knowledge, state a Māori concept, state strengths/weaknesses.
- In-depth (Merit)
- Include business knowledge and Māori concept to SUPPORT the conclusion; reasoned strengths/weaknesses and their impact on validity.
- Comprehensive (Excellence)
- INTEGRATE both to support the conclusion; discuss ways to improve the research process.
- Planning the research
- Each candidate collects some secondary data first, to help plan the primary data collection.
- Sufficient primary data
- Adequate quantity AND quality to ensure the validity of the research.
2 Planning and collecting the research
Secondary data first, then a sample and method that fit the actual target market.What the report must show
- One clear research aim tied to a real business decision.
- Secondary data collected FIRST, to plan the primary collection.
- A justified primary method — why a survey rather than interviews, and who was sampled.
3 Findings, and integrating the two required strands
Business knowledge and a Māori business concept, woven into the conclusion, not appended to it. ✕Business knowledge and Māori concepts as a bolted-on paragraph
A report that presents the findings, then adds one paragraph defining "market segmentation" and another naming "manaakitanga", has STATED both — which only meets Achieved. Merit and Excellence require both concepts doing real explanatory work inside the conclusion itself.4 Strengths, weaknesses, and validity
Naming a weakness is Achieved; explaining its effect on trust in the findings is Merit.The upgrade path
- ACHIEVED: state a strength or weakness of the method.
- MERIT: reasoned explanation of how it impacts the VALIDITY of the findings.
- EXCELLENCE: discuss specific ways to IMPROVE the research process next time.
Practice
Recall it first, then use it — testing yourself builds the memory, where rereading the notes above only feels easier.
Recall and application shuffled together — you have to work out what each item wants before you can answer it, which is the part the exam actually tests. Both kinds feed the same spacing schedule, so anything you miss comes back sooner.
Say the answer out loud before flipping — that attempt is where the learning happens, even when you get it wrong.
Exam-style only. Instant feedback, shuffled each attempt, best score saved on this device.