← Internal factors in a global business
Writing the "how likely is it..." judgement
This is the standard's Excellence hook, appearing at least twice per paper — the shape never changes no matter which internal factor is being judged.The four-part shape, every time
- STATE a clear position: likely, or unlikely (not "it depends" with no lean).
- FOR: the strongest reason supporting that position, from the resource or your prepared business.
- AGAINST: the strongest reason working against it — genuinely acknowledged, not a token mention.
- DECIDE: state explicitly which of the two outweighs the other, and WHY — this final sentence is where the mark actually sits.
Listing both sides with no decision between them
Writing a strong "for" paragraph and a strong "against" paragraph, then stopping, is NOT a judgement — it is a balanced description. The standard specifically requires weighing one against the other and reaching a conclusion; omitting the final "which wins, and why" sentence is the most common way this part is capped below Excellence.What "including any new information" adds to the judgement
- Bring in a fact, mechanism or consequence NOT already stated in the resource — drawn from your own understanding of the topic or your prepared fallback business.
- This is what distinguishes a genuinely comprehensive judgement from one that simply reorganises material already given.