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Referring to Māori business concepts
Recent papers explicitly invite integrating Māori business concepts into an answer — this is a genuine option worth having ready, not a decorative add-on.📖 Concepts worth having ready
4 termsAny of these can strengthen an answer about long-term strategy, stakeholder relationships, or sustainability, where they genuinely fit the resource.
- Kaitiakitanga
- Guardianship or stewardship — of the environment, resources, or a community's wellbeing — used for sustainability and long-term-impact discussions.
- Whanaungatanga
- Relationship-building and a sense of connection or kinship — relevant to supplier relationships, community ties, and stakeholder trust.
- Manaakitanga
- Hospitality, care and respect for others — relevant to customer relationships and how a business treats the people it deals with.
- Quadruple bottom line
- Measuring success across economic, social, environmental AND cultural goals together — not economic performance alone. The 2022 Constructocity scenario explicitly used this framing for a business with strong social, environmental and cultural goals alongside its economic ones.
Use a concept only when the resource genuinely supports it
These concepts strengthen an answer when the resource's own context (an iwi-owned business, a stated sustainability or community goal, a stakeholder relationship) makes them relevant — inserting one into an answer that has nothing to do with it reads as a decorative addition rather than genuine application.A fast check before using a Māori business concept
- Does the resource's own wording (a stated goal, an ownership structure, a relationship) actually support this concept?
- Have I still named the specific mechanism, not just the concept's name alone?