Anchoring every answer to the named user's decision
The single habit that separates a strong answer from a merely accurate one: every point traces back to what the specific named person is actually deciding.
How to keep an answer anchored
Identify the user's ROLE precisely (existing shareholder deciding whether to hold/sell, potential employee, potential shareholder) — the same evidence matters differently to each.
Identify the DECISION explicitly — "whether to increase her shareholding" is more specific than "financial decisions".
End every paragraph by stating what the evidence lets THIS user conclude, not a generic accounting fact.
If a user's personal values are given (e.g. an interest in kaitiakitanga or sustainability), treat that as relevant, decision-useful information — not just background colour.
Exam-style The same fact, anchored to two different users A company's ESG report describes strong staff wellbeing initiatives. Explain its relevance to (i) a potential employee and (ii) a shareholder. POTENTIAL EMPLOYEE: the initiatives suggest a supportive workplace culture, directly relevant to their decision about whether to accept a job there. SHAREHOLDER: strong staff wellbeing tends to support staff retention and productivity, which has predictive value for future profitability and therefore the value of their shares. The SAME fact produces two different, role-specific conclusions — a generic "this is good for the company" answer misses the actual test. ✓ Two distinct chains of reasoning from one fact, each ending on the specific decision named in the question — this is what "relevant to the user" actually means in this standard. ✕
Writing about the company instead of the user's decision
A sentence like "this shows the company is doing well" is a fact about the company, not an answer to how it affects a NAMED person's DECISION. Always complete the thought: "...which means [user] can conclude [specific decision-relevant point]".
User role
Typical decision
What they care most about
Existing shareholder
Hold, increase, or sell shares
Trend in profitability, dividend growth, future risk
Potential shareholder
Whether to buy in at all
Same as above, plus entry price relative to value
Potential employee
Whether to accept a job offer
Culture, stability, growth prospects, cash position
A fast check before submitting a user-anchored answer
Have I named the user's role precisely, not just "a user" or "stakeholders"?
Does my final sentence state what the user can conclude, not just a fact about the company?